Journalist asks for insight about “free energy”

The electricity supply industry is currently the subject of much conjecture about how the future might unfold.

One such scenario involves the possibility that the cost of solar and storage will continue past patterns of decline to the point where the cost of each becomes negligible.  Software industry veteran Mike Cannon Brooks commented on this recently, so our CEO Paul McArdle was contacted for insights (due to our positioning at the intersection of energy and Information Technology) about the plausibility of this scenario – leading to the article “Completely Free Energy a hard swallow for captains of industry” in the Financial Review on 18th March 2016:

Copy of article from the AFR on 18th March


Further thoughts will be posted at a later date at WattClarity®, our industry commentary site.